Category Archives: Campaigns

L’Odyssée de Cartier: Amazing.

The new advertising film by Cartier is simply amazing! From the concept to the smallest detail in execution, the makers of this film made it magical, attractive, extremely glamorous, and represents the image of Cartier perfectly.


Baptiste Giabiconi For Dior S/S 2012

Baptiste Giabiconi Dior SS 2012

Baptiste Giabiconi Dior SS 2012

Check out the new stunning Dior S/S 2012 Campaign with Baptiste Giabiconi! The campaign is going to be in magazines and on billboards in several european cities. Moreover, Baptiste will be heading to Geneva later this week to shoot a GQ China cover, and will be back to Paris next week to shoot a new spread for Glamoholic magazine.

Rihanna For Armani Jeans: Hot or NOT?

Is it only us or Rihanna DOES look strange in the new campaign of “Armani Jeans”? The blonde hair thing made it difficult to recognize Rihanna! So hello Armani? You wanted Rihanna for your campaign and you paid much $$$ and after all we can’t tell it’s our hot RiRi? We hope there are more shots in the campaign with a more Rihanna-looking Rihanna!

How Dare You Say “No” To “Panda” Cheese?

Do you think you can say “No” to “Panda” cheese? Are you sure you can handle the punishment of the panda? You will think twice when you watch the new campaign of “Panda” cheese!

The new series of commercials titled “Panda, You Can’t Say No!” is just brilliant! it is one of very few real funny commercials that can make you laugh, add to that it is unusual to see Middle Eastern commercials going that far with the negative side of not buying the product, as usually they focus on the bright side of buying it.

Amr Diab For “Hayat” Mineral Water!

It is not the first time that drink companies pick the Egyptian superstar Amr Diab to be the star of their commercials, but this time Diab agrees to pair with an unknown brand, “Hayat” mineral water, and to deliver a clear message to “Pepsi Cola”.

Amr Diab, who did not renew his sponsorship with “Pepsi Cola” which went to the Egyptian singer Tamer Hosny, kicks in “Hayat” commercial a can off the table, which seems to be a message to “Pepsi Cola”, informing them that his choice right now goes to mineral water!

The commercial seems to be a success, as each of the 2 spots was watched by more than 100.000 viewers on “YouTube”, and there is no doubt that this campaign will lead “Hayat” to higher sales, but does it give Amr Diab more than money?

Nike Writes The Unlucky Future Of Its Campaign Stars!

Nike’s latest commercial “Write The Future” which was launched for the “World Cup” featuring many football stars, apparently wrote an unlucky future for its stars!

Cristiano Ronaldo left the tournament with his national team after having a less-than-expected performance, Brazil’s player Ronaldinho did not arrive with his national team to South Africa, Didier Drogba was injured before the tournament begins, and others went back home with their teams such as Landon Donovan & Tim Howard. The only players from the commercial that are left in the tournament are Spain’s 3 players Fabregas, Pique, & Iniesta, so is this a bad sign to Spain? or does it mean that Spain is the team that’s going to stay in the tournament and win the “World Cup”?

Cristiano Ronaldo For “Emporio Armani”

Cristiano Ronaldo

“Emporio Armani” revealed recently the new campaign photos of their F/W 2010 underwear and jeans collections, featuring the football star Cristiano Ronaldo.
Black and white, simple, with no “high concept”, the new campaign of “Emporio Armani” focuses on Ronaldo’s attractiveness. The photos were revealed in a smart timing, while Ronaldo is participating in the Fifa World Cup 2010 in South Africa with his country’s national team.

Carlsberg Sport: A Commercial To Enjoy!

“Carlsberg” launched recently its TV commercial of “Carlsberg Sport” energy drink. Smart, funny, and creative… Enjoy watching!

Are You Glamoholic?

Art Director: Bashar Zidane | Photographer: Johnny Lopera

“Stars Cafe” online entertainment revealed earlier this week the campaign of launching their new English magazine, “Glamoholic”. The campaign was published as a cover story in the February 2010 of “Stars Cafe” monthly magazine.

The campaign photos were taken in Colombia by the international photographer Johnny Lopera, and they express the idea of “Glamoholic”, as the two models Camilo Tocancipa & Angela Giraldo appear with golden bodies and hair, in a very charismatic atmosphere.

“Glamoholic” magazine will be launched on the 1st of March 2010, and it will be a monthly entertainment magazine in English, that will be all about Music, Cinema, Fashion, and publish exclusive interviews with international stars.